The Jaipur Organic Farmers Cooperative Market (JOF.COM) was founded in 2020 with the mission of connecting health-conscious consumers to natural and organic farming practices. As a grassroots initiative, JOF.COM promotes a lifestyle focused on wellness and environmental stewardship. What began as a small movement to meet the rising demand for organic produce has now blossomed into a thriving marketplace. The market proudly showcases premium organic and naturally grown products from farmers across Jaipur and beyond, allowing customers to access naturally grown food.
JOF.COM serves as more than just a market; it is a community hub where sustainable practices are celebrated. By providing a direct platform for farmers and consumers to connect, JOF.COM ensures that small-scale farmers receive fair compensation for their efforts while customers enjoy fresh produce that supports both their health and the environment. Today, JOF.COM is recognized nationwide for its dedication to sustainable agriculture, support for local farmers, and promotion of eco-friendly practices.
The origins of JOF.COM trace back to a growing awareness of the harmful effects of pesticides and chemicals on food and health. Witnessing the devastating impact of terminal illnesses like cancer, some forward-thinking farmers began organic farming to cultivate food free of harmful chemicals. Initially, these farmers focused on growing organic food for their own families but later decided to extend this benefit to others in their community. In 2020, these farmers formally established the Jaipur Organic Farmers Market to offer safe and healthy organic food, initially featuring fresh vegetables and milk.
The establishment ofJOF.COM responded to the needs of conscious consumers who sought trustworthy sources of organic food. What began as a small group of farmers in Jaipur has grown into a pan-India marketplace, supported by a community of eco-friendly farmers and health-focused consumers who collaborate to promote organic farming.
Starting in 2020, JOF.COM began with just a few farmers around Jaipur, selling vegetables and milk at a small Sunday market.
By 2021, the market expanded its offerings to include grocery items produced up to 400 km away, available throughout the week at its retail outlet, "Total Organic Solutions."
In 2022, the market further expanded by introducing fruits from regions like Himachal Pradesh, Jammu & Kashmir, Assam, Maharashtra, and Gujarat, establishing JOF.COM as a pan-India hub for organic produce.
Today, JOF.COM provides a comprehensive range of kitchen essentials available throughout the week, with a dedicated outlet at Pratap Stadium, Vaishali Nagar, Jaipur.
At present, JOF.COM operates an outlet in Vaishali Nagar, Jaipur, offering a wide selection of organic kitchen essentials. Every Sunday, the market brings together farmers who display and sell their products directly to customers. These farmers independently set their prices, fostering a transparent and trust-driven shopping experience. The market’s backbone lies in its community of health-conscious individuals dedicated to promoting organic farming and protecting the environment.
Overall leadership, strategic decision-making, smooth functioning, representation, constitution of sub-committees, accountable to the general body.
Assists the President, manages farmer collaboration, coordination of activities, and inter-state supply chain management.
Manages financial aspects, advises the President on financial matters, ensures financial transparency, and presents accounts to the general body.
Seven members (including the President, Secretary, and Treasurer) with representation from farmers, processors, and consumers, responsible for deliberating on issues and providing recommendations to the President.
Col. Gopal Singh Kalvi's Profile
Name : Col. Gopal Singh Kalvi (Retd)
Birth : September 12, 1959
Birthplace : Kalvi village, Nagaur district, Marwar Region, Rajasthan
Military Career : Served as Commissioned Officer for 37 Years in the Indian Army, (1980 Batch)
Family Background : Traditional farming family
Farming Experience : Pursues organic farming since 2019, registered with Rajasthan Organic Certification Label (ROCL)
Leadership Role : Brings farmers, processors, and marketers on a common platform, provides a roadmap for the organization, and represents it in various government and non-government forums
Proprietor : Kalvi Farm & Dairy
Contact Number : 8239786700
Sonu's Profile
Name : Sonu
Origin : Hisar, Haryana
Profession : Entrepreneur in Agriculture Sector
Mission : Promote traditional and sustainable farming practices among remote village farmers in India
Background : Former private sector employee (Education and Agricultural Companies) turned entrepreneur in organic agriculture
Belief :Empowering farmer children to become entrepreneurs in agriculture
Initiative : Total Solutions Farm (trading traditional farmer-grown organic products)
Leadership Role : Secretary, Jaipur Organic Farmer Market (since 2018), and active member since 2020
Contact Number : 9466777760
Vimal Sharma's Profile
Name : Vimal Sharma
Origin : Hanuman Garh, Rajasthan
Profession : Entrepreneur in Agriculture Sector
Mission : Establish Jaipur Organic Farmer Market as a premier Organic Mandi, promoting traditional and sustainable farming practices among remote village farmers in India, and providing a platform for traders/customers to buy and farmers to sell organic products.
Background : Former private sector employee (Pachar Group of Hotels) turned entrepreneur in organic agriculture
Belief :Promoting nutritional food and supporting the farmer community
Initiative : Pure Organic and Naturals, Jaipur (Organic Brand store since 2014
Total Organic, Jaipur (Trading direct from traditional farmer-grown organic products since 2020)
Leadership Role : Treasurer, Jaipur Organic Farmer Market (since 2018), and active member since 2020
Contact Number : 9829007083
Jitendra Singh Profile
Name : Jitendra Singh (Shyam)
Origin : Palri, Ajmer, Rajasthan
Profession : Entrepreneur
Mission : Promote traditional, sustainable farming practices in palri and nearby villages
Background : Worked in education and construction sector
Belief :Create a harmonious habitat in the region where humans, plants and animals can all flourish and thrive
Initiative : Palri Farms Pvt Ltd
Leadership Role : Director, Palri Farms Pvt Ltd
Member : Jaipur Organic Farmers Cooperative Market
Contact Number : 9928380316
Parhlad Singh
Name : Parhlad Singh
Origin : Jobner, Jaipur, Rajasthan
Profession : Farmer
Mission : Promote traditional, sustainable farming practices in CMSD Farm and nearby villages
Background : Worked in only farming Sector.
Belief :Create a harmonious habitat in the region where humans, plants and animals can all flourish and thrive
Initiative : CMSD Farm
Leadership Role : Director, CMSD Farms Pvt Ltd
Member : Jaipur Organic Farmers Cooperative Market
Pramod Kumar Singariya
Name : Pramod Kumar Singariya
Age : 67 years
Academic Qualification: M.Com (ABST)
Profession : Farmer
Organisation: Worked in State Bank of Bikaner & Jaipur, which merged into SBI on 1st April 2017.
Experience: After serving 39 years and 3 months, retired on 31-03-2018 from the post of Deputy General Manager.
Present Position: Engaged in organic farming for the last six years.
Land Holding: 9 Bigha (pakki)
Location: Village Nanan, Tehsil Dudu
Crops Grown: Vegetables, cereals, and pulses
Mission: Educating farmers of the village about avoiding the use of chemical fertilizers and pesticides by setting a personal example.
Vision: Providing organic products to society.
Arun Kumar Bajaj
Name : Arun Kumar Bajaj
Origin : Balrampur, West Bengal
Profession : CA, CS
Mission : Build a Sustainable model of Natural Farming with fundamental traditional Practices.
Background : Have worked extensively in various. Sectors in Lagos Nigeria for over 19 years for a MNC.
Belief :Humans need to find balance with Nature else be ready to perish as Nature corrects itself.
Initiative : Bajaj Organic Farms, Bassi Nagan, Kalwas-Jobner Road, Jaipur
Member : Jaipur Organic Farmer Co-operative Market
The Jaipur Organic Farmers Cooperative Market has achieved recognition beyond Jaipur, drawing farmers from diverse regions like Kinnaur, Himachal Pradesh, and Assam. Its commitment to promoting eco-friendly farming practices and empowering small-scale farmers has earned JOF.COM a reputation as a leader in the organic farming movement. By providing fair pricing and direct market access, the market has also gained popularity among health-conscious consumers and garnered interest from organisations and governments looking to replicate its model.
The Jaipur Organic Farmers Cooperative Market (JOF.COM) is more than just a place to buy organic food—it’s an ecosystem where everyone is growing together. Focused on natural, organic farming and caring for the environment, JOF.COM connects farmers, food producers, and shoppers in a way that helps everyone. This market is all about supporting a healthier planet and building a strong future for organic farming. With a focus on quality, honesty, and community spirit, the market keeps growing and meeting the needs of people who care about natural and organic foods.
Jaipur Organic Farmer’s Cooperative Market Office
Ph. No.: +91 8239786700
Email: gopal_ranawat@yahoo.co.in
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